CEO & Founder Shade, is a young entrepreneur raised in Montreal. 
She always had a passion for anything beauty and fashion related.
She’s always been an uplifting person and make people realize that sometimes the "wrong" road can bring you further than you want to go, trust the process . 
" I was inspired by my own city and now my
inspiration, joy and creativity is contagious.
Montreal is known as a city where the construction never ends !
You would always come across Detour signs and orange cones, specifically downtown Montreal. 
It’s now something that is integrating to Montreal culture. "